Like many people, I am a bit of a sucker for reading ‘Instructions for life’. You know the kind of thing I am talking about. They usually include things like being kind to yourself, trying new things and being kind to others. The other day I read a list which included having some lemony water every morning before breakfast. I’m not sure exactly what that does to your body, but I’m guessing it wakes up your mouth.
Instructions are very appealing. Just being called ‘instructions’ gives them a level of importance and authority. They are much more impressive than mere suggestions . The underlying message is that you just need to do exactly as you are told and all will be well.
So I was quite puzzled by the instructions printed on a new garment I purchased today, which read “Think climate cold wash and line dry”. I misinterpreted this to mean that in a cold climate, one should wash and line dry the item, when of course it was actually an instruction to use cold water and a washing line instead of using hot water and a dryer.
I know that not many people would have misread this instruction, but it did make me laugh when I realised my mistake. I also know that a simple hyphen would probably have helped.
The other day I was surprised to hear a radio journalist use the word simplistic (meaning childish or oversimplified), when they meant simple (straightforward and easy to understand). It made me wonder if other people are confused about these two words and whether this results in simplicity having a bad name?
I have a sign on my desk that says SIMPLICITY IS THE ULTIMATE SOPHISTICATION (courtesy of Leonado da Vinci) and it serves as a reminder to me as well as people around me. I am constantly exhorting people to keep things simple, but I’m not talking about reducing ideas or concepts to the point where they become meaningless. Quite the contrary, reducing the complexity of information should increase the impact of your message and make it stronger, not weaker. Simplicity is about focus, order and clarity. It’s about making it easier for people to understand what you are saying, so that it will be memorable.
Do you face this challenge at your workplace? Do you have any suggestions about how to encourage people to make things simple, rather than more complicated?
I’m guessing that most of us have spent at least a little bit of time recently deciding what we will focus on, and what skills or interests we want to develop in 2013.
I don’t know about you, but one of my biggest problems is that I am interested in way too many things, to the point where I flit from topic to topic always hungry for new and interesting ideas but not really digesting or absorbing very much. And while this is very entertaining, it results in knowing a little bit about a lot of subjects, but not being an expert on anything in particular. This is not a good thing in the world of business (so they say), which favours those with marketable expertise.
So this year I am going to focus on being more focussed.
This means finishing one book before starting another. (Well maybe I can have one fiction and one non-fiction on the go, but not five at once).
It also means spending more time writing about practical ways that you can craft your material so that your messages are clear.
This doesn’t mean that I’ll only talk about one thing. As far as I am concerned, there are many elements to clarity. Regardless of whether you are writing a report, creating a presentation or designing a website the principles and elements are the same.
Clear concise writing that makes sense to the reader
Consistent and logical ordering of your content
Plenty of white space so that your text is legible and doesn’t overwhelm people
Graphs, charts and illustrations that help people to understand your message
An understanding of how people learn and how they make sense of information
But above all, you need to KNOW what it is you are trying to say. Working this out is by far the most important thing you need to do and is the place where you should start.
So my plan for the coming year is to focus on writing helpful, inspiring and practical blog posts. What are you going to focus on? Are there skills that you want to develop and can I help you?