Finding focus

I’m guessing that most of us have spent at least a little bit of time recently deciding what we will focus on, and what skills or interests we want to develop in 2013.

I don’t know about you, but one of my biggest problems is that I am interested in way too many things, to the point where I flit from topic to topic always hungry for new and interesting ideas but not really digesting or absorbing very much. And while this is very entertaining, it results in knowing a little bit about a lot of subjects, but not being an expert on anything in particular. This is not a good thing in the world of business (so they say), which favours those with marketable expertise.

So this year I am going to focus on being more focussed.

This means finishing one book before starting another. (Well maybe I can have one fiction and one non-fiction on the go, but not five at once).

Attention (Photo credit: aforgrave)

It also means spending more time writing about practical ways that you can craft your material so that your messages are clear.

This doesn’t mean that I’ll only talk about one thing. As far as I am concerned, there are many elements to clarity. Regardless of whether you are writing a report, creating a presentation or designing a website the principles and elements are the same.

You need:

  • Clear concise writing that makes sense to the reader
  • Consistent and logical ordering of your content
  • Plenty of white space so that your text is legible and doesn’t overwhelm people
  • Graphs, charts and illustrations that help people to understand your message
  • An understanding of how people learn and how they make sense of information

But above all, you need to KNOW what it is you are trying to say. Working this out is by far the most important thing you need to do and is the place where you should start.

So my plan for the coming year is to focus on writing helpful, inspiring and practical blog posts. What are you going to focus on? Are there skills that you want to develop and can I help you?



Enhanced by Zemanta

4 thoughts on “Finding focus

  1. Hi Di
    Yes it all seems to be working, thank goodness.
    Thanks for sharing your goals for 2013. If Coursera doesn’t have what you are looking for (they are pretty heavy duty) there are plenty of other courses you can do to improve your writing. I’ll post some other options shortly.
    Also, you probably don’t need reminding that the best thing you can do is practice, practice, practice. Get some feedback on your writing from someone you trust. Also, start your own blog. It’s easy and its fun.

  2. Hi Marg,

    I am assuming you have changed to your new host site and things have gone seamlessly as I am still receiving your blogs. Well done!

    I have always struggled with writing and I have set a goal for 2013 to put more effort becoming more comfortable in this area. I will explore the site you provided containing the free courses to see if they have anything available.

    Like you I have interests in many areas so I am putting it out to the universe to see which way it takes me this year.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s