Basic Principles USING IMAGES

Many people like to include images in their presentations but struggle with choosing appropriate pictures. You need to think carefully about the message you are trying to convey to your audience and choose images that are interesting but not too clichéd.  I once made a presentation about productivity and included a picture of some rabbits. This went down well with most of the audience, but a couple of people looked slightly confused.

There are a few basic principles about using images I’d like to share with you:

1. Always use high quality images – this means no cheesy clip art.
2. Use relevant visuals and try to avoid decorating your slides. This isn’t a definite no-no, as sometimes a few pictures can provide a bit of interest and break up the text, but it’s better if you can use images that reinforce your content.
3. Don’t squeeze or stretch your images. If you need to re-size your images, always hold down the SHIFT key and adjust the size from the corners. This will ensure that the height and width ratios are maintained.
4. Don’t steal images from the web. You should use licensed or free high quality images. There are lots of places to get these at a reasonable cost. Just search for ‘free photos’ or check out some photo libraries such as Shutterstock http://www.shutterstock.com/ Alternatively, you can shoot your own images on a good digital camera. I’ll  talk more about this in future posts.

Do you have any other tips for using images in presentations?

I’d love to hear from you.