Another great piece of writing advice from Allison K Williams. I read everything she writes. She’s always good value.
There are three big myths about platform.
Myth #1: platform = social media followers
You may have seen writers on Twitter with statistics like “20.1K followers, 20K following.” Some writers build these numbers with “#writerlift” posts (everyone follows everyone else), or use apps to mass-follow hundreds of accounts, hoping they’ll follow back.
That’s not a platform. They have racked up numbers with people they can’t actually engage with. They are followed by people who clicked as reciprocation, not genuine interest.
Even truly impressive social media followings seldom translate to actual book sales. Social media numbers reflect, rather than cause, popularity.
Myth #2: platform = going viral
Only sometimes! If you’re writing memoir or nonfiction, writing a “hot essay” can get you a book deal. For literary fiction, a powerful short story in a great literary magazine can get you an agent.
Or it may not. You can’t control what’s going…
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Margaret Moon 
This is great!