I recently decided to give my accountant the flick. There are a few reasons, all of which seem a bit petty in isolation, but together they represent some of the things which work together to give you confidence that a business is well run and can meet your needs.
A few months ago the business changed their name from CFS Accounting Services to GrowUp Group. The new name really annoyed me. Even though CFS Accounting is a boring name, it’s what I want from an accountant – reliable and conservative. The new name struck me as not very well thought out, unappealing, and slightly offensive. I’m already grown up thanks very much. I’m assuming that they wanted to convey the idea of growth, but it really missed the mark with me.
The business also moved offices and they’re now located behind a coffee shop. There’s nothing wrong with this, but for some reason I find it slightly weird, as if they are hiding. Again, not a very comforting thought. They sent an email to say that they were a little hard to find but they were definitely there, located somewhere in the backroom. They didn’t give any reason why they had moved and I think it’s the third move in the last four years, so that wasn’t very confidence building and I can’t for the life of me work out exactly where they are located even though I know the area quite well.
They can’t write
The final straw was the email they sent me last week along with their newsletter which I haven’t read. I know that I’m a pedant but really, a business should be able to do better than send out an email that reads like this…
As we head into the New Financial Year, we look at the top Small Business 20K deduction questions, the nation are asking. We also show you why it’s not easy financially, being a foreigner, in Australia.
The random commas made me laugh (I’m not as mean as I sound), but the poor writing was just one more reason for me to lose my confidence in them and take my business elsewhere. I’m sure they won’t notice that I’ve gone.