Why do people share?

Last night I spoke at a community forum about the impact of digital technology on society. What a lovely bunch of interesting people were there. They asked such good questions.

A couple of people asked me why I started this blog and although I have written about this previously, I thought it might be interesting to look at the reasons why so many people love blogging. On the WordPress platform alone, there are 72 million blogs with over 400 million readers, so it’s quite a popular pastime.

Four reasons why people blog

Many people blog for validation. They want the world to know they exist and they want to get feedback from others to confirm that their ideas and opinions are valuable. People who write blogs for this reason can be a bit obsessed with the number of subscribers that they have. The more the better.  I don’t fit into this category, although I am always thrilled to bits when someone new signs up. I may not have a huge number of subscribers, but I am convinced you are all intelligent and interesting, and that matters more to me than sheer numbers.

Then there are the social bloggers. These are people, for example young mums, who might be find being at home with a baby a bit isolating. I saw a lovely ‘mummy blog’ the other day where women were sharing ideas about what to cook for dinner that would be easy, nutritious and that the kids would actually eat. This type of blog serves an important social function and can help get people make contact with others who might be in similar situations.

Thirdly, there are people who blog to promote themselves or their product. Sometimes they provide really good information and sometimes it’s just a thinly disguised sales pitch.

Other people blog because they love sharing information and ideas. This is the category I fit into. I think it comes from being a teacher – when I read something interesting, I often think ‘who can I share this with?’ and this blog gives me the perfect platform. Blogging also gives me the chance to clarify my thoughts and practise my writing, but most of all it gives me the opportunity to encourage other people to learn new skills and expand their horizons.

Should you start a blog?

It can be time consuming, but it’s fun and rewarding.  It’s also really easy, so if you think you have something to say you should give it a try!

 

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