Pantone is a large and influential commercial printing company. They invented the colour matching system. This is a standardised system that gives each precise colour a specific number and means that printers across the world will achieve exactly the same results in their printed materials, regardless of where their press is located. Pantone colours are patented and include metallic colours as well as hues from the traditional colour spectrum.
Every January, Pantone announces their ‘Colour of the Year’ and this has an enormous influence on fashion designers, web designers, florists and pretty much anyone in the design business. The decision about the colour of the year is made behind closed doors and is announced with a flurry of announcements and fanfare.
It will come as no surprise to you that the Pantone colour for 2012 was tangerine. Did you think that all those orange websites, dresses and handbags were just a coincidence? No, it was definitely the trendy colour for last year, but now it’s out of date and we must move on.
This year the colour is emerald.
Not just any old emerald, but Pantone Emerald 17 – 5641. It’s a beautiful colour. Look out for an explosion of greeny/blue in the coming year. You will see it popping up everywhere.
I am really happy that this year’s colour is emerald as it’s one of my favourite colours (hence my new peacock feather header theme). I’m going to use it as often as I can.
What does this mean for you?
You will be able to amaze your friends by telling them why emerald is the ‘in’ colour for 2013.