I’ve noticed that lots of people have become mysteriously taller and thinner in the documents and presentations I’ve been reading or reviewing at work lately. Either that, or they’ve become shorter and fatter, and who needs that?
Whilst I applaud the use of images in newsletters and presentations there is really only a few people who are that tall, or indeed, that short. John Wayne (6’4″) and Danny de Vito (5′ 0”) spring to mind. The rest of the time people are unwittingly distorting images, including graphics, because they don’t know how to constrain the proportions.
It’s really easy to keep your images looking good
In MS Word and in emails, you simply adjust the size of the image from the corners (not the sides). In PowerPoint, adjust from the corners while holding down the SHIFT key and you’ll be right. If your image doesn’t quite fit, try cropping it, rather than squishing or stretching it.
Why does this matter? Because distorted images, like spelling errors, distract people from your message. It also looks unprofessional.