At my workplace we have a new trend which involves conveying entire concepts and strategies on a single page. This has evolved from the various ‘plan on a page’ and infographic documents that have become commonplace over the past couple of years.
The documents vary in quality. Some look good but are essentially meaningless, and some are ugly but give a fantastic overview of a complex project or proposal. When they are both well-designed and easy to understand, magic happens.
Even though I have a tendency to be super-critical about most of these documents, I am truly excited to see that my colleagues are really knuckling down and have a really hard think about what it is that they are trying to say and how they can best convey their ideas. I saw a fantastic example today which explained (in one page) the contents of two and half folders of information. It was an awesome piece of work and a credit to the author.
It reminded me of the joke about being concise which goes…
I could have made this shorter if I’d had more time.
Being concise forces you to clarify your ideas in way that just doesn’t happen when you have the freedom to write a long document. I’m not against long documents per se, but they can often lead to fluffy writing. Short documents impose discipline. You have to get your ideas in order and provide just the right amount of context for the reader.
This can be really hard work, but it’s worth it.
There might be a lot you want to say about a given topic, but if you can’t condense it crisply and clearly in a way that can be understood and remembered by your audience, you’ve not positioned yourself for success.
I think this is good advice. Check out the complete post.